It is time to officially launch the images of the first OpMarket campaign shoot. The team here at The OpMarket are really excited, so we hope that you love them as much as we do!
The brief was to create an approachable, fun, everyday vibe while showcasing how The OpMarket is the place to find stylish, quality pieces at prices you will love.
It is because of the amazing creative team involved that the campaign came together on point.
Introducing Melbourne Photographer Jessica Apap, Hair & Makeup Artist Ashleigh Carpenter, Models Mikaela from Viviens, Frankie from Chadwicks, and Photographer Assistant Nic Allchin, with the shoot styled by yours truly.
Outfits were coming to life off the rack as Mikaela and Frankie added a glow through their fun loving personalities. Each outfit is just a teaser of the exciting products that we have in stock – soon to be online. You can expect to find preloved brand name, designer, vintage and one offs in a range of styles and sizes to entice even the most hesitant online shopper. You will have to quick though because pieces will not last long... trust me it is taking all my will power not to go
shopping in our storage racks myself :].
So to be the first in the know about fresh pieces and when our current product goes live or if you want to sell some of your own items on consignment or donate to your favourite charity, email us at firstname.lastname@example.org. In the meantime a very big thank you to Jessica, Ashleigh, Mikaela, Frankie and Nic for these images and everything they have enabled The OpMarket to achieve so far.
It’s time to clear out, feel good and make a difference. The OpMarket is coming for your wardrobes.
I always feel a special environment needs to be created to write. Favourite mug – check. Comfy spot – check. Good tunes – check. Right time of the day - Check. But really, I’m procrastinating. Ask me to create a look, throw together the latest flatlay, set up a space to create a story, but ask me to sit and write and havoc will break loose.
As they say though, nothing worth having comes easy and providing an insight and a voice for The OpMarket is worth having. So here it is. A look behind the wardrobe doors.
I wanted to find meaning in what I was doing and where I was headed. I wanted to find a way to give back while doing something I was passionate about. I have also struggled with being broke (note: currently writing this draft on the back of my electricity bill…) and trying to look a million bucks isn’t always easy. So often I find myself drooling over magazine editorials and constantly refreshing my feed to see who’s wearing what? Why does looking good have to cost so much? That is where The OpMarket comes in.
The OpMarket, or as affectionately known as TOM for this blog, is a stylish new take on op-shopping. It’s the kind of op-shop where you can shop online for quality pieces and designer finds at op-shop prices. People selling their pre-loved items have the opportunity to designate a charity to receive the money from the sale – or alternatively receive the money themselves if sold on consignment.
By recycling pre-loved wardrobes there is the opportunity for new homes to be found, styles to be developed and charities to be supported. Not only will you look good but you’ll feel good knowing you’ve helped someone else!
Earlier this week, the team at The OpMarket were treated to a visit from Chelsea Butler - model, socialite and all round lovely human, at the studio for a chat and to check out our (very) humble beginnings and see what we’ve been doing in the lead up to the launch of The OpMarket, late February 2016).
So 3 cups of coffee later and Beyonce’s new song Formation on repeat, I’m pleased to introduce you to The OpMarket.