It is time to officially launch the images of the first OpMarket campaign shoot. The team here at The OpMarket are really excited, so we hope that you love them as much as we do!
The brief was to create an approachable, fun, everyday vibe while showcasing how The OpMarket is the place to find stylish, quality pieces at prices you will love.
It is because of the amazing creative team involved that the campaign came together on point.
Introducing Melbourne Photographer Jessica Apap, Hair & Makeup Artist Ashleigh Carpenter, Models Mikaela from Viviens, Frankie from Chadwicks, and Photographer Assistant Nic Allchin, with the shoot styled by yours truly.
Outfits were coming to life off the rack as Mikaela and Frankie added a glow through their fun loving personalities. Each outfit is just a teaser of the exciting products that we have in stock – soon to be online. You can expect to find preloved brand name, designer, vintage and one offs in a range of styles and sizes to entice even the most hesitant online shopper. You will have to quick though because pieces will not last long... trust me it is taking all my will power not to go
shopping in our storage racks myself :].
So to be the first in the know about fresh pieces and when our current product goes live or if you want to sell some of your own items on consignment or donate to your favourite charity, email us at firstname.lastname@example.org. In the meantime a very big thank you to Jessica, Ashleigh, Mikaela, Frankie and Nic for these images and everything they have enabled The OpMarket to achieve so far.
It’s time to clear out, feel good and make a difference. The OpMarket is coming for your wardrobes.